The data displays the number of online checkouts registered on selected days in Brazil in 2016 and 2017. In 2017, Black Friday generated 3.76 million checkouts, up from 3.3 million online purchases a year earlier.
Mother's Day | 4.04 | 4.52 |
Father's Day | 4 | 4.2 |
Lovers' Day | 4 | 4.07 |
Black Friday | 3.3 | 3.76 |
Christmas season | 16.6 | |
Children's Day | 4.07 | |
Cyber Monday | 0.84 | |
Consumer's Day | 0.69 |