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Brazil: Net Promoter Score of retail e-commerce 2016, by category

Net Promoter Score (NPS) of retail e-commerce in Brazil as of October 2016, by product category

The data describes the net promoter score (NPS) of retail e-commerce in Brazil as of October 2016, broken down by product category. Musical instruments showed the highest rating, with a net promoter score of 75%. The product category with the lowest rating was photography, with a NPS of 54%.

Musical instruments 75
Health 72
Jewellery 71
Pet shops 70
Construction & tools 68
Fashion & accessories 68
Books 68
Cosmetics & perfumery 67
Toys & games 67
Food & beverages 66
Sports & leisure 65
Average 64.9
Telephony & cell phones 63
Computers 63
Household appliances 62
Home furnishings & decoration 59
Consumer electronics 59
Baby products 58
Photography 54

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