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Brazil: most popular retail e-commerce categories 2016

Most popular retail e-commerce categories in Brazil as of June 2016, by reach

The data describes the most popular retail e-commerce categories in Brazil as of June 2016, sorted by reach. As of the survey period, 59% of internet users in Brazil had purchased apparel online. Only 15% of respondents had purchased a car online.

Household appliances 60
Clothes 59
Consumer electronics 59
Beauty products 58
Furniture and decorations 57
Sporting goods 57
Shoes 56
Books 54
Food delivery 42
Medicine 42
Airline tickets 39
Groceries 27
Cars 15

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