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Brazil: retail e-commerce category sales share 2017

Most popular retail e-commerce categories in Brazil from January to July 2017, by sales share

The data describes the most popular retail e-commerce categories in Brazil in the first half of 2017, sorted by share of order volume. As of the survey period, fashion and accessory sales accounted for 14.8% of online retail sales.

Fashion & accessories	14.8
Health, cosmetics & perfumes	12.2
Home furnishings & decoration	10.6
Household appliances	10.3
Telephony & mobile phones	9.5
Books, manuals & subscriptions	8.5
Sports & leisure	6.1
Computers	4.8
Food & beverages	4.6
Consumer electronics	3.5

Brazil: retail e-commerce category sales share 2017

StatInvestor