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Leading mobile payment purchase categories in Brazil 2015

Products or services purchased via mobile payments according to smartphone users in Brazil as of 2015

The data describes leading types of products or services purchased via mobile payments according to smartphone users in Brazil as of 2015. During the survey, 59% of respondents stated that they had purchased clothing and accessories via mobile transaction. Only 19% of respondents had had any education-related expenditures via mobile.

Clothing/accessories 59
Mobile phones 56
Consumer electronics 49
Household bill payments 45
Food and beverage 23
Tourism 20
Education 19