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India: digital buyer penetration 2014-2020

Digital buyer penetration in India from 2014 to 2020

The data presents the digital buyer penetration in India from 2014 to 2020. In 2016, 43.8% of internet users in India had purchased products online. In 2019, this figure is expected to grow to 64.4%.

2014	30.3
2015	37.3
2016	43.8
2017	52.3
2018	58
2019	64.4
2020	70.7

India: digital buyer penetration 2014-2020

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