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India digital shopping channel usage 2013-2015

Online shopping channel usage among digital buyers in India from 2013 to 2015
Created with Highcharts 5.0.14272735352020242429291717997766Online via smartphone/mobileOnline via PCOnline via tablet01020302.557.512.51517.522.52527.532.53537.5

The data describes the online shopping channel usage among digital buyers in India as of 2015. During the survey period, 29% of digital buyers in the country shopped online via PC on a weekly basis.

Online via smartphone/mobile 27 24 9
Online via PC 35 29 7
Online via tablet 20 17 6

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