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India digital shopping channel usage 2013-2015

Online shopping channel usage among digital buyers in India from 2013 to 2015

The data describes the online shopping channel usage among digital buyers in India as of 2015. During the survey period, 29% of digital buyers in the country shopped online via PC on a weekly basis.

Online via smartphone/mobile 27 24 9
Online via PC 35 29 7
Online via tablet 20 17 6

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