Internet » B2C E-Commerce » E-commerce in India | India e-commerce reach by category 2015

India digital shopping usage 2015, by category

For each of the following product categories, how many of your purchases have you made online over the last 12 months?
Created with Highcharts 5.0.14664444664444444455556644998844666677777710107714141313881010991212991212101011112323171712121111121211111414111116161818232321211212171715151616151516162727202018182121191918181818171715152121161625257777262617172222171723231313101012123377141417171313161613131515Consumer electronicsHousehold appliancesClothing and footwearBooks, music, movies and video gamesFurniture/homewareSports/outdoor equipmentJewellery/watchesDIY/home improvementGroceryToys024681012141618202224262830

The data describes the online shopping usage among digital buyers in India as of 2015, sorted by product category. During the most survey period, it was found that 23% of digital buyers in the country made about half of their clothing and footwear purchases online.

Consumer electronics 6 6 10 10 16 27 16 10
Household appliances 4 4 7 11 18 20 25 12
Clothing and footwear 4 9 14 23 23 18 7 3
Books, music, movies and video games 6 8 13 17 21 21 7 7
Furniture/homeware 4 4 8 12 12 19 26 14
Sports/outdoor equipment 4 6 10 11 17 18 17 17
Jewellery/watches 4 6 9 12 15 18 22 13
DIY/home improvement 4 7 12 11 16 17 17 16
Grocery 5 7 9 14 15 15 23 13
Toys 5 7 12 11 16 21 13 15
Health and beauty 5 7 13 18 19 17 13 7

StatInvestor

Privacy Policy
Feedback

© 2025 StatInvestor All Rights Reserved.