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India digital shopping usage 2015, by category

For each of the following product categories, how many of your purchases have you made online over the last 12 months?

The data describes the online shopping usage among digital buyers in India as of 2015, sorted by product category. During the most survey period, it was found that 23% of digital buyers in the country made about half of their clothing and footwear purchases online.

Consumer electronics	6	6	10	10	16	27	16	10
Household appliances	4	4	7	11	18	20	25	12
Clothing and footwear	4	9	14	23	23	18	7	3
Books, music, movies and video games	6	8	13	17	21	21	7	7
Furniture/homeware	4	4	8	12	12	19	26	14
Sports/outdoor equipment	4	6	10	11	17	18	17	17
Jewellery/watches	4	6	9	12	15	18	22	13
DIY/home improvement	4	7	12	11	16	17	17	16
Grocery	5	7	9	14	15	15	23	13
Toys	5	7	12	11	16	21	13	15
Health and beauty	5	7	13	18	19	17	13	7

India digital shopping usage 2015, by category

StatInvestor