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Leading digital payment options in India 2015

Preferred digital payment options according to urban shoppers in India as of February 2015

The data shows the most popular digital payment options according to urban shoppers in India. During the February 2015 survey period, 71% of respondents preferred mobile wallets as digital payment options. Overall, 96% of digitally influenced shoppers were interested in using device or touch-point systems to make a payment in-store.

Mobile wallet 71
In-store digital payment 66
Mobile checkout device assisted by store associate 65
Retailer's app 61

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