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Worldwide e-commerce share of retail sales 2016, by region

E-commerce share of total global retail sales in 2016, by region

The data displays retail e-commerce sales as a percent of global retail sales in 2016, sorted by region. In 2016, e-retail sales accounted for 12.1% of all retail sales in Asia Pacific, compared to 8.1% in North America.

Asia Pacific	12.1
Western Europe	8.3
North America	8.1
Central & Eastern Europe	3.4
Latin America	1.9
Middle East & Africa	1.8

Worldwide e-commerce share of retail sales 2016, by region

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