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Latin America: digital buyer penetration 2014-2019

Digital buyer penetration in Latin America from 2014 to 2019

The data presents the digital buyer penetration in Latin America from 2014 to 2019. In 2015, 41.6% of internet users in Latin America had purchased products online. In 2019, this figure is expected to grow to 45.1%.

2014 40.4
2015 41.6
2016 42.6
2017 43.7
2018 44.5
2019 45.1

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