The data presents the digital buyer penetration in Argentina from 2016 to 2022. In 2016, 36.7% of the population in Argentina had purchased products online. In 2022, this figure is expected to grow to 44.3%.
2016 | 36.7 |
2017 | 38 |
2018 | 39.4 |
2019 | 40.8 |
2020 | 42.1 |
2021 | 43.3 |
2022 | 44.3 |