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In-app purchase rate among mobile users worldwide 2016, by region

Share of mobile users who pay for in-app purchases worldwide as of May 2016, by region

The data describes the share of mobile users who pay for in-app purchases worldwide as of May 2016, broken down by region. The source measured that Asia had the highest in-app purchase rate with 5.9%. Only 2.4% of mobile app users in Latin America made in-app purchases.

Global	5.2
Asia	5.9
North America	5.8
Europe	5
Latin America	2.4

In-app purchase rate among mobile users worldwide 2016, by region

StatInvestor