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Most popular mobile retail activities in selected global regions 2016

Most popular mobile shopping activities worldwide as of March 2016, by region

The data shows the most popular mobile shopping activities worldwide as of March 2016, sorted by region. During the survey period, it was found that a total of 41% of consumers from Europe used their mobile device to compare prices when shopping.

To compare prices when shopping 60 41 54 54 36
To look up product information when shopping 56 44 55 57 38
To look for coupons or deals when shopping 54 32 38 31 32
To make better shopping decisions 49 27 44 43 34
To make shopping trips quicker or more efficient 53 26 34 30 25
As a personal shopping assistant 37 17 36 22 21

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