Internet » B2C E-Commerce » E-commerce in Mexico | Factor influencing online purchases in Mexico 2016

Mexico: factors influencing online purchases 2016

Factors influencing the decision to make an online purchase in Mexico in 2016
Created with Highcharts 5.0.144747464640402929242423232323212118181818Lower price than other websites or traditional storesFree shippingEasy checkoutFriends and familyReviewThe opinions of friends and family outside of social mediaAdvertisingThe opinions of friends and family that you sought on social mediaAn internet advertisementA review of the product that you found on the retailer's website05101520253035404550

The data displays factors influencing the decision to make an online purchase in Mexico in 2016. During a survey, 23% of respondents stated that advertisement influenced their decision to buy something online.

Lower price than other websites or traditional stores 47
Free shipping 46
Easy checkout 40
Friends and family 29
Review 24
The opinions of friends and family outside of social media 23
Advertising 23
The opinions of friends and family that you sought on social media 21
An internet advertisement 18
A review of the product that you found on the retailer's website 18
Easy return 14
Saw it in a store first and liked it 11
A review of the product you found online (not the retailer's website) 9
Ad advertisement you saw on TV 8
An advertisement you saw in a magazine or newspaper 2

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