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Asia Pacific: e-commerce penetration 2017, by country

Active e-commerce penetration in Asia Pacific as of 4th quarter 2017, by country

The above statistic shows the e-commerce penetration rate in selected Asia Pacific markets in as of the fourth quarter of 2016. Iit was found that 60% of the population had purchased a product or a service online in the 30 days preceding the survey period.

In 2015, global e-retail sales amounted to over 1.6 trillion USD and projections show a growth of up to 3.5 trillion USD by 2018, these numbers exceeding even the most optimistic expectations of market analysts. The biggest national economies on the e-commerce market are, as of 2015, the U.

South Korea 74
Taiwan 67
Japan 63
Thailand 62
Australia 59
Malaysia 59
Singapore 59
Hong Kong 58
Vietnam 47
China 45
Indonesia 40
Philippines 39
India 26