Worldwide online retail rate 2017, by country

The figure shows the global markets with the highest online shopping penetration rate as of the second quarter of 2017. During the survey period, it was found that 81% of the online population in Germany had bought a product online during the last month. As of the second quarter of 2017, the average value of online shopping orders worldwide via desktop was 136.77 USD. Smartphone and tablet purchases lagged behind with an average order value of 100.75 and 108.18 USD respectively.