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Asia Pacific: digital buyer distribution 2013-2018, by country

Digital buyer distribution in Asia Pacific from 2013 to 2018, by country

The data presents the digital buyer distribution in Asia Pacific from 2013 to 2018, sorted by country. In 2013, China accounted for 58.5% of digital buyers in the region. This share is projected to increase to 63.2% in 2018. During the same period of time, Japan's share is expected to shrink from 15 to 9.4% of digital buyers.

2013 58.5 15 6.7 5.3 2.5 1.2 10.8
2014 60.1 13.2 7.8 4.8 2.2 1.4 10.5
2015 61.4 11.8 8.6 4.4 2 1.5 10.3
2016 62.5 10.7 9.1 4 1.8 1.6 10.2
2017 63.2 10 9.6 3.8 1.7 1.6 10.1
2018 63.2 9.4 10.4 3.6 1.6 1.7 10