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South Korea: digital buyer penetration 2014-2018

Digital buyer penetration in South Korea from 2014 to 2018

The data presents the digital buyer penetration in South Korea from 2014 to 2018. In 2015, 58.3% of the population in South Korea had purchased products online. In 2018, this figure is expected to grow to 68.6%.

2014	54.1
2015	58.3
2016	61.7
2017	65.3
2018	68.6

South Korea: digital buyer penetration 2014-2018

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