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South Korea: online shopping transaction value 2017, by category

Online shopping transaction value of leading product categories in South Korea in 2017 (in billion South Korean won)

The data describes the online shopping transaction value of leading product categories in South Korea in 2017. In that year, online shoppers in South Korea spent nearly 13 trillion South Korean won on travel and transportation services.

Travel and transportation services 12919.13
Clothing 10967.27
Home electronic appliances, electronic and telecommunication equipment 9033.26
Food and beverages 7841.08
Household goods 7600.56
Cosmetics 7548.84
Computer and
computer-related appliances
4654
Sports and leisure appliances 3299.66
Goods for infants and children 3281.71
Food services 2962.44
Furniture 2447.84
Agricultural, livestock
and fishery products
2316.09
Cultural and leisure services 2007.78
Fashion & accessories 1921.73
Footwear 1909.95
Bags 1874.89
Books 1839.49
eCoupon services 1228.11
Car accessories 1053.51
Office appliances and stationery 697.1
Pet products 694.67
Miscellaneous services 914.05
Others 2286.89