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South Korea: social commerce market 2014, by product category

Market share of leading social commerce product categories in South Korea in 2014

The data displays the market share of leading social commerce product categories in South Korea in 2014. That year, travel and booking services sales accounted for 13.3% of social commerce sales.

Clothes and fashion-related products	20.2
Lifestyle and automotive	14.5
Travel and booking services	13.3
Children's and infant goods	12.3
Food and food materials	7.7
Home appliance/electronic/communications devices	6.1
Cosmetics	4.6
Sporting/leisure goods	4.3
Computer and peripherals	2.3
Other services and products	14.6

South Korea: social commerce market 2014, by product category

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