The data describes preferences of South Korean consumers regarding multi-channel retailing. As of October 2014, it was found that 45% of respondents from South Korea had searched for goods online and also purchased them online. Some 14% of respondents stated that they had searched for goods online and then bought them in a store.
Buy online, pick up in store | 3 |
Search online and in store, buy in store | 6 |
Search online and in store, buy online | 9 |
Search in store, buy online | 11 |
Search online, buy in store | 14 |
Search in store, buy in store | 12 |
Search online, buy online | 45 |