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South Korea: path to multi-channel retail purchases 2014

Most frequently used paths to purchase with multi-channel retailers according to online shoppers in South Korea as of October 2014

The data describes preferences of South Korean consumers regarding multi-channel retailing. As of October 2014, it was found that 45% of respondents from South Korea had searched for goods online and also purchased them online. Some 14% of respondents stated that they had searched for goods online and then bought them in a store.

Buy online, pick up in store 3
Search online and in store, buy in store 6
Search online and in store, buy online 9
Search in store, buy online 11
Search online, buy in store 14
Search in store, buy in store 12
Search online, buy online 45