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South Korea: shopper satisfaction with online search browsing 2014

Satisfaction with product search and browsing experience according to online shoppers in South Korea as of October 2014

The data describes consumer satisfaction with the search and browsing experience of online shoppers in South Korea as of October 2014. During the survey period, it was found that 48% of online shoppers were satisfied with the ability to read a peer review (good or bad) before making a purchase.

The ability to read a peer review (good or bad) before making a purchase 48
The ability to find the item I'm looking for quickly through a search engine 47
Website available in my local/preferred language 38
The variety of products/brands offered on a retailer's website 34
The amount of product detail to determine what would best meet my needs 34
The ease with which I'm able to find, search, and sort/filter products on a retailer's website 33
The ability to find a retailer's return policy 29
The ability to find a customer service phone number or other contact option 28
The ability to create an account to store purchase history and personal information 27
The availability of live chat to ask a question 18

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