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South Korea: consumer considerations when comparison shopping 2014

Considerations when comparison shopping according to online shoppers in South Korea as of October 2014

The data describes consumer considerations when comparison shopping of online shoppers in South Korea as of October 2014. During the survey period, it was found that consumer or peer reviews were important for 21% of consumers when comparison shopping.

Number of delivery options offered 5
Ability to pick up at a location that is convenient to me 5
Return policy 8
Delivery speed 10
Retailer reputation 10
Product selection 18
Consumer/peer reviews 21
Detailed product information and photos 23

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