The data displays the desktop e-commerce spending in the U.S. during holiday season from 2009 to 2017, sorted by selected online shopping day. On Black Friday in 2017, 2.36 billion USD were spent online.
E-commerce spending – additional information Retail e-commerce is a booming industry in the United States Online sales have constantly grown since 2013, showing aggressive projections until 2020. Between 2015 and 2020, the retail e-commerce market is forecast to double in size. Holiday season is a profitable period for retailers, especially for retail e-commerce.
November 1 to December 31 | 29084 | 32589 | 37170 | 42286 | 46545 | 53305 | 56427 | 63099 | 72303 |
Thanksgiving Day (Nov. 23) | 318 | 407 | 479 | 633 | 766 | 1009 | 1096 | 1287 | 1572 |
Black Friday (Nov. 24) | 595 | 648 | 826 | 1042 | 1199 | 1505 | 1656 | 1970 | 2360 |
Cyber Monday (Nov. 27) | 887 | 1028 | 1251 | 1465 | 1735 | 2038 | 2280 | 2671 | 3364 |
Green Monday (Dec. 11) | 854 | 954 | 1133 | 1275 | 1401 | 1615 | 1408 | 1621 | |
Free Shipping Day (Dec.15) | 586 | 942 | 1072 | 1013 | 868 | 926 | 845 | 967 |