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Share of U.S. digital commerce spending 2017, by platform

Distribution of digital commerce spending in selected product categories in the United States as of 3rd quarter 2017, by platform

The data displays the distribution of digital e-commerce spending in the U.S. in selected product categories, sorted by channel. In the third quarter of 2017, mobile commerce accounted for 14% of consumer electronics sales. The average share of mobile commerce within total digital sales was 23%.

Toys & hobbies	42	58
Video games, consoles & accessories	45	55
Music, movies & videos	49	51
Jewelry & watches	49	51
Flowers, greetings & misc. gifts	50	50
Computer software	59	41
Sports & fitness	60	40
Furniture, appliances & equipment	67	33
Home & garden	67	33
Apparel & accessories	74	26
Event tickets	76	24
Total digital commerce	77	23
Books & magazines	78	22
Consumer packaged goods	78	22
Consumer electronics	86	14
Computer hardware	87	13
Office supplies	89	11

Share of U.S. digital commerce spending 2017, by platform

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