Monthly unique visitors to U.S. retail websites 2017

Most popular retail websites in the United States as of December 2017, ranked by visitors (in millions)

The data presents the average monthly number of visitors to online retail sites in the U.S. As of December 2017, 197 million users visited Amazon's websites per month. Second-ranked Wal-Mart had 127 million unique visitors during the same period.

Online Retail Online retail in the U.S. is a multi-billion dollar sector of business-to-consumer transactions where goods are sold via the internet. There are different online retail website categories: some retailer websites are based on brick-and-mortar stores whereas others are designated online retailing companies.

Amazon Sites 197
Walmart 127
eBay 113
Target 83
Apple Sites 64
Kohl's 59
Best Buy 52
Macy's 50
Etsy 47
The Home Depot 39