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United States: number of digital buyers 2013-2021

Number of digital buyers in the United States from 2013 to 2021 (in millions)

The data shows a forecast of the number of U.S. digital buyers up to 2021, based on factual numbers from 2013 to 2017. In 2016, 177.8 million people in the U.S. bought goods and services online. Mobile shopping activities via smartphones and tablets contributed to the continued rise in online shopping.

2013 157.1
2014 164.6
2015 169.9
2016 177.8
2017 184.4
2018 190.3
2019 192.5
2020 199.9
2021 204.4