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United States: digital shopper penetration 2016-2021

Digital shopper penetration in the United States from 2016 to 2021

The data presents the digital shopper penetration in the U.S. from 2016 to 2021. In 2016, 90.8% of internet users in the U.S. had browsed, research or compared products online. In 2020, this figure is expected to grow to 92.5%.

2016	90.8
2017	91.6
2018	92.3
2019	92.4
2020	92.5
2021	92.5

United States: digital shopper penetration 2016-2021

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