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Distribution of U.S. online shoppers 2017, by age group

Distribution of online shoppers in the United States as of December 2017, by age group

The data describes the distribution of online shoppers in the U.S. as of December 2017, sorted by generation. According to the findings, Millennials accounted for 30% of online shoppers in the U.S.

Millennials	30
Gen X	34
Boomers	31
75+	5

Distribution of U.S. online shoppers 2017, by age group

StatInvestor