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U.S. online vs. in-person shopping preferences 2017, by product category

Online vs. in-store shopping preferences of consumers in the United States as of February 2017, by product category

The data depicts online versus in-person shopping preferences of shoppers in the U.S., sorted by product category. During a February 2017 survey, it was found that 69% of U.S. shoppers preferred to make electronics purchases in person.

Automotive	88	12
Major appliances	85	15
Tools/hardware	77	23
Jewelry	71	29
Electronics	69	31
Kitchen & bath	69	31
Apparel/footwear	68	32
Kitchenware	68	32
Small appliance	66	34
Office stationary	64	36
Tablets/smartphones	61	39
Computers	60	40
Cameras/accessories	57	43
Entertainment	48	52
Toys & games	48	52
Books	38	62

U.S. online vs. in-person shopping preferences 2017, by product category

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