U.S. shopper online retail research channels 2017

The data depicts the various channels U.S. shoppers use when researching products from an online retailer as of August 2017. During the reported period, 74% of U.S. shoppers surveyed stated that they used the retailer's website as their primary source when researching a product, while in comparison only 25% reported to actually going to a physical store in their research pursuit.