Internet » B2C E-Commerce » E-commerce in the United States | U.S. product purchase channels online retailers 2017

Leading channels to purchase products from online retailers in the United States 2017

Which of the following channels do you use today when buying products from an online retailer?

The data depicts the various channels U.S. shoppers use when purchasing products from an online retailer as of August 2017. According to the findings, the channel with the highest usage share were websites, with 67% of U.S. shoppers reporting their use while purchasing from an online retailer.

Website	67
Retailer's mobile app	32
Email	31
Social media	27
Physical store	24
Phone	23
Messaging app	23
Voice-enabled digital assistant	22
Chat or IM	21
SMS/text	20
Video chat	20
Other	12

Leading channels to purchase products from online retailers in the United States 2017

StatInvestor