U.S. shopper online retail customer service channels 2017

The data depicts the various channels U.S. shoppers use when requesting customer service from an online retailer as of August 2017. According to the findings, the channel with the highest share of use when requesting customer service were websites, which accounted for 52% of U.S. shoppers responses, while in comparison only 20% stated that they would go to an actual physical store for customer service requests.