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Important factors when shopping for a product online according to U.S. shoppers 2017

How important are each of the following to you when you shop for a product online?

The data shows the most important factors when shopping for a product online according to shoppers in the U.S. During the August 2017 survey, 80% of respondents cited the price as very or somewhat important.

Price	80
Easy product search capabilities	78
Site performance (i.e. speed of page load)	76
Intuitive site navigation (i.e., easy to find what I am looking for?)	75
Speed of checkout	75
Customer product reviews	72
Visually pleasing site (i.e., website design/layout, visually appealing, product imagery, interactive)	69
Relevant product recommendations	60

Important factors when shopping for a product online according to U.S. shoppers 2017

StatInvestor