The data depicts the appeal of artificial intelligence or other technological capabilities offered by retailers according to U.S. shoppers as of August 2017. According to the findings, 35% of Millennials stated their interest in having the ability to search merchandise in a physical store or online catalog by using an image and receiving product information based on the attributes of that image, while in comparison only 30% of Generation X and 23% of Baby Boomers reported similar appeal of such technology offered by retailers.
Ability to search merchandise in a physical store or online catalog using an image, and receiving product recommendations based on the attributes of that image | 35 | 30 | 23 |
Automated SMS/text or mobile push notifications (i.e., to notify me of physical store sale events, new products or promotions, products back in stock, etc.) personalized based on my preferences | 24 | 23 | 14 |
Personalized offers in a digital channel (i.e., email, mobile app, website) based on my purchasing history | 28 | 19 | 11 |
Mobile wallets | 22 | 21 | 10 |
Personalized offers in a digital channel (i.e., email, mobile app, website) based on my browsing activity in the retailer’s website and/or app | 21 | 18 | 11 |
Personalized offers provided by an associate in a physical store based on my purchasing history | 21 | 18 | 11 |
Order delivered by drone | 17 | 16 | 7 |
Personalized offers provided by an associate in a physical store based on my browsing activity on the retailer’s website and/or app | 18 | 13 | 8 |
Social media sentiment analysis to identify and resolve customer service and satisfaction issues | 15 | 12 | 8 |
Customer service chatbots | 15 | 11 | 7 |
Automated orders based on my previous purchase history | 13 | 9 | 6 |
Automated orders based on connected product alerts (e.g., smart refrigerators for grocery) | 13 | 6 | 5 |