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Online research and shopping device preferences in the United States 2017

Devices used to research and complete online purchase according to online shoppers in the United States as of February 2017

The data presents the preferred devices used by U.S. digital buyers to research and purchase products from multichannel retailers as of February 2017. During the survey, it was found that 48% of smartphone owners in the U.S. had purchased online retail products via smartphone.

Desktop or latpop computer 93 93
Smartphone 59 48
Tablet 53 39