The data describes the most popular smartphone shopping activities in the U.S. as of July 2015, sorted by channel. During the survey period, it was found that 45% of survey respondents used a retailer's app to locate a store or check for opening hours. 66% of respondents did the same via mobile browser.
Locate a store or check store hours | 45 | 66 |
Read customer product reviews | 31 | 50 |
Compare prices with other websites/stores | 28 | 45 |
Purchase a product | 30 | 43 |
Check status of an order | 30 | 40 |
Find a coupon or coupon code | 33 | 39 |
Check product availability online | 28 | 37 |
Check product availability in-store | 26 | 34 |
Redeem a coupon or coupon code | 28 | 30 |
Learn about in-store promotion or event | 23 | 26 |
Use a stored-value card on my phone in a shop | 19 | 12 |
Pay for a product in a store | 7 | 7 |