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Leading U.S. retail brand app features 2017

Most popular features of retail brand apps according to digital shoppers in the United States as of February 2017

The data describes the most popular features of retail brand apps in the U.S. During an digital shopper survey in February 2017, it was found that 50% of respondents were interested in mobile coupons via retailer's mobile apps. Overall, 8 in 10 consumers had used a retailer's mobile app instead of a web browser.

Mobile coupons	50
High-quality product images	50
Product reviews	49
Product search with relevant results	48
Access to loyalty points/status	47
Ability to check store inventory	44

Leading U.S. retail brand app features 2017

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