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Global e-commerce market share of leading e-retailers 2016

E-commerce market share of leading e-retailers worldwide in 2016, based on GMV

The data describes the e-commerce market share of leading e-retailers worldwide in 2016. In 2016, Amazon accounted for 16% of global e-commerce GMV, while Alibaba property Tmall.com ranked third with 11% revenue share.

Taobao.com 16
Tmall.com 11
Amazon 16
JD.com 5
eBay 4
Suning.com 2
Rakuten 1
VIPshop 1
OLX 1
Apple 1
Walmart 1
OTTO 1
Flipcart 1
Zalando 1
Rest of the web 39