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Global online retail website visits and orders 2018, by device

Distribution of retail website visits and orders worldwide as of 2nd quarter 2018, by device

The data depicts the distribution of global digital commerce website visits and order volume as of the second quarter of 2018, sorted by device. In the measured period, smartphones accounted for 62% of retail site visits worldwide but generated only 42% of online shopping orders.

Desktop 31 49
Smartphone 62 42
Tablet 6 9

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