The data presents the digital buyer penetration worldwide from 2016 to 2021. In 2016, 58.3% of global internet users had purchased products online. In 2019, this figure is expected to grow to 63%. With digital buyer penetration expected to surpass 65% of internet users worldwide in 2021, the e-commerce industry is set to evolve and expand. In 2016, the number of digital buyers worldwide reached 1.5 billion. A year later, the number rose to 1.66 million and forecasters expect over 2 billion online shoppers in 2020.
