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Online shopping customers vs. retail sales worldwide Q4 2017, by platform

Distribution of online shopping customers vs. share of retail sales worldwide as of 4th quarter 2017, by platform

The data describes the share of online shopping customers versus share of online sales worldwide as of the fourth quarter of 2017, by platform. According to the findings, online only customers represented 44% of the total customers, while only constituting a share of 24% for the entirety of retail sales.

Customers 7 44 49
Retail sales 27 24 49

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