Internet » B2C E-Commerce » E-commerce worldwide | Global online e-commerce traffic by source and medium 2017

Share of e-commerce sessions worldwide 2017, by source and medium

Distribution of global e-commerce sessions as of June 2017, by source and medium

The data describes the distribution of global e-commerce sessions as of June 2017, by source and medium. During the measured period, Google generated 62% of total e-commerce traffic. Overall, 39% were generated through organic Google traffic and 23% were generated through Google CPC.

Google Organic 38 40 32 45 39
Google CPC 24 24 23 18 23
Direct 18 17 21 20 18
Email 3 4 1 2 3
Facebook Organic 3 3 2 2 3
Facebook CPC 1 0 2 0 1
Bing Organic 1 1 1 2 1
Yahoo Organic 1 1 0 1 1
Others 12 9 16 10 11

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