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Share of e-commerce session revenue worldwide 2017, by source and medium

Distribution of global e-commerce sessions revenue as of June 2017, by source and medium

The data describes the distribution of global e-commerce session revenue as of June 2017, by source and medium. During the measured period, Google Organic accounted for 41% of travel e-commerce revenues.

Google Organic	37	38	35	41	38
Google CPC	24	24	25	28	25
Direct	18	17	19	15	18
Email	4	5	2	1	3
Facebook Organic	1	1	1	1	1
Facebook CPC	0	0	0	0	0
Bing Organic	2	2	2	3	2
Yahoo Organic	1	1	1	1	1
Others	12	11	14	8	11

Share of e-commerce session revenue worldwide 2017, by source and medium

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