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Global online shopping preference 2017, by category

Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017

The data describes the online or in-store shopping preference for selected product categories by consumers worldwide as of 2017. During the survey period, 60% of respondents stated that they preferred to purchase books, movies, and video games online. The 3 largest online stores' revenue amounted to almost 100 billion USD in 2017.

Books, music, movies & video games 60 28
Toys 39 37
Consumer electronics & computers 43 51
Sports equipment/outdoor 36 44
Health & beauty (cosmetics) 37 47
Clothing & footwear 40 51
Jewelery/watches 32 49
Household appliances 33 56
DIY/home improvement 30 52
Furniture & homeware 30 59
Grocery 23 70

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