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Global online shopping order value 2018, by traffic source

Average value of global online shopping orders as of 2nd quarter 2018, by traffic source (in USD)

The data displays the average order value of online shopping orders worldwide in the second quarter of 2018, differentiated by traffic source. During that quarter, online orders which were referred through social media had an average value of 98.66 USD.

Unknown	141.58
Direct navigation	134.87
Search	121.69
E-mail	100.8
Social	98.66

Global online shopping order value 2018, by traffic source

StatInvestor